Introduction

Keith Ferris Ltd (“KF Ltd”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly and securely.

This Privacy Policy explains:

• what information we collect,
• how we use it,
• how it is stored,
• and your rights under UK data protection law.

By using this website or contacting the practice, you agree to the terms of this Privacy Policy.

Who We Are

Website:
Oriental Medicine

Data Controller:
Keith Ferris Ltd

If you have any questions about this Privacy Policy or how your data is handled, you can contact us via the contact form on the website.

What Information We Collect

We may collect and process the following information:

Personal Information

This may include:

• your name,
• email address,
• telephone number,
• postal address,
• appointment details,
• and any information you provide through contact or booking forms.

Health Information

If you become a patient, we may collect sensitive health information relevant to your care, including:

• medical history,
• symptoms,
• medications,
• lifestyle information,
• and treatment notes.

Under UK GDPR, this is classified as “special category data”.

Website Usage Information

We may collect limited technical information such as:

• IP address,
• browser type,
• device type,
• and pages visited,

through analytics tools such as Google Analytics.

How We Use Your Information

We use your information to:

• respond to enquiries,
• manage appointments,
• provide acupuncture and related services,
• maintain clinical records,
• improve the website and user experience,
• send newsletters or updates where consent has been given,
• and comply with legal or regulatory obligations.

We do not sell your personal information to third parties.

Lawful Basis for Processing

Under UK GDPR, we process personal data on the following lawful bases:

Legitimate Interests

For:

• responding to enquiries,
• managing appointments,
• maintaining business records,
• and improving website functionality.

Provision of Healthcare

Health information is processed for the purpose of providing healthcare services and maintaining appropriate clinical records.

Consent

Where required, we rely on consent for:

• email newsletters,
• marketing communications,
• and optional cookies or analytics tools.

You may withdraw consent at any time.

Legal Obligations

We may retain certain records where required for legal, insurance, tax, or regulatory purposes.

How Your Information Is Stored

We take reasonable technical and organisational measures to protect your information.

This website uses secure encrypted connections (HTTPS).

Information may be stored securely using trusted third-party providers involved in:

• website hosting,
• appointment scheduling,
• marketing communications,
• payment processing,
• and clinical administration.

Third-Party Services

We may use carefully selected third-party services including:

• Google Analytics
• TuCalendi
• Encharge
• Stripe
• Formaloo

These providers process data in accordance with their own privacy policies and applicable data protection laws.

Clinical Records

If you become a patient, clinical records may be retained for a period required by professional, legal, insurance, or regulatory obligations.

Records are stored securely and treated confidentially.

Your Rights

Under UK GDPR, you have the right to:

• request access to your personal data,
• request correction of inaccurate information,
• request erasure of information where appropriate,
• restrict or object to certain types of processing,
• withdraw consent where consent is relied upon,
• and lodge a complaint with the Information Commissioner’s Office (ICO).

For more information, visit:
Information Commissioner’s Office (ICO)

Cookies

This website may use cookies and similar technologies to:

• ensure the website functions correctly,
• analyse website traffic,
• and improve user experience.

You can control cookies through your browser settings.

For more information about cookies, visit:
All About Cookies

External Links

This website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.

The latest version will always be published on this page.

Contact

If you have any questions regarding this Privacy Policy or your personal data, please contact us via the contact form on the website.